THE KING’S PARADE Release ‘Mad’ Video Filmed At RAK Studios

THE KING’S PARADE

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‘MAD’
VIDEO RELEASED
FILMED AT RAK STUDIOS
WATCH HERE

UK & EU TOUR STARTS IN APRIL

Acclaimed London four-piece The King’s Parade have released the video for their new single ‘Mad’. The video is filmed at the iconic RAK Studios where the band recorded and produced the song alongside Rob Brinkmann (Pixies, Royal Blood, Barns Courtney).

Regarding recording the song at RAK frontman Olly Corpe says, “We recorded ‘Mad’ at RAK right after a 22 hour drive coming from a gig in Madrid. Weirdly, I think the extreme tiredness worked in our favour – we were too tired to care or think and in this case I feel like that added a spontaneity to our performance.”

‘Mad’ finds The King’s Parade delivering a deep song addressing human consciousness. The song flits between smooth and gritty vocals, driven by a captivating percussive sound that builds towards a huge anthemic chorus. It sees The King’s Parade blend alt-soul and blues influences with a pop sensibility that plays like a melding of Alabama Shakes, The Black Keys and Leon Bridges.

Regarding the single Olly says, “‘Mad’ is about the energy felt between two people we tend to call chemistry. It can happen the second you see or meet someone, or it can happen over time, but it’s just a feeling you have within yourself. It can’t be quantified or justified; it’s just a state of being. Sometimes it feels so mysterious that you start to question whether it exists at all. ‘Mad’ is about that moment.”

‘Mad’ is the first taste of new music from The King’s Parade following the release of their Woman EP last year, which saw them receive strong tastemaker support from the likes of BBC 6Music, BBC Introducing, The Independent, Wonderland, Clash, Mahogany and many more.

They’ve built up a fervent live fan base and have completed a number of sold out headline tours across the UK and Europe. The King’s Parade are hitting the road again in April. They will play four countries in Europe before coming to the UK to play three dates across the country including London, Leeds and Brighton. Full tour dates can be found below:

THE KING’S PARADE APRIL TOUR DATES
7th – Madrid, Siroco
12th – Barcelona, Razzmatazz
19th – Paris, Le 1999
20th – The Hague, Paardcafe
24th – London, Borderline
26th – Leeds, Headrow House
27th – Brighton, Marwood

 

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“A soulful blend of indie textures”
Clash

“It’s alt-soul melding classic blues influences with more of a modern pop vibe”
The Independent

“Elegant guitar riffs and heart melting vocals”
Wonderland

“The King’s Parade intertwine alternative and soul on this new single”
Alternative Press

“A rich slice of alt-soul”
Mahogany

“The four-man band is one of the most naturally talented groups out there”
EARMILK

“Sure to leave a major mark across the indie music scene.”
Happy Magazine

THE KING’S PARADE Release Video For New Single ‘Woman’

THE KING’S PARADE

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‘WOMAN’

VIDEO REVEALED
WATCH HERE

“The sentiment is worthy of praise. So too is the track. With a belting chorus and intelligent lyrics, ‘Woman’ is a rich slice of alt-soul.” – Mahogany

Highly acclaimed London quartet The King’s Parade have revealed the video for their latest single ‘Woman’, which takes aim at the issues of gender inequality prevalent in today’s society.

The video premiered with Happy Magazine who said, “’Woman’ is a refined and thought-provoking clip, sure to leave a major mark across the indie music scene. Clearly, The King’s Parade are cementing their status as one of the most naturally talented and hustling young acts this year.”

Featuring a lone female amongst a sea of larger, anonymous figures in New York, the video highlights the negative attitudes and behaviour towards women. Increasingly shunned and alienated from these more powerful figures, the monochrome aesthetic is broken only by the emergence of a flower, which engulfs the building, before the character blossoms into a soaring creature. Deeply symbolic of patriarchal oppression and how it can be overcome, the video was animated by Lily Fang, who previously made the band’s video for their highly acclaimed single ‘Bunched Up Letters’.

‘Woman’ follows the release of the Haze EP last year which saw the band receive high profile support from BBC 6Music, BBC Introducing, The Independent, Wonderland, Alternative Press, EARMILK and many more.

Its release saw them appear at summer festivals including Secret Garden Party and Cornbury Festival while they played sold out headline shows across the UK and Europe. Most recently The King’s Parade sold out their London release show for ‘Woman’ as well as being nominated for the UMA Choice Award at the forthcoming Unsigned Music Awards 2018.

The King’s Parade breathe fresh life into UK guitar bands. They have developed an exciting new blueprint, which is seeing a loyal and expectant fanbase grow by the day.

 

“It’s alt-soul melding classic blues influences with more of a modern pop vibe”
The Independent

“Elegant guitar riffs and heart melting vocals”
Wonderland

“The King’s Parade intertwine alternative and soul on this new single”
Alternative Press

“The group are a sought after creative force”
Clash

“The four-man band is one of the most naturally talented groups out there”
EARMILK