I AM KARATE
Highly acclaimed Swedish pop duo I Am Karate have released the video for their new single ‘News’. The video premiered with CelebMix who said, “I Am Karate are a fast rising pop duo from Sweden who are ready to takeover the world with their anthemic sound and slick productions. Their latest release ‘News’ is a massive pop anthem mixed with shimmering production, a bouncy tropical rhythm and a gigantic earworm of a chorus.”
The video features the pair’s lyrics, addressing a state of mind of their generation, scrawled in multicolour across pavements, buildings and more.
Regarding the single I Am Karate say, “This song is about a character who will do whatever it takes to shine in the spotlight on/at whatever (Instagram, work, etc.) She just wants people’s attention and it turns into a twisted self-destructive chase for her. We wanted to poke on that state of mind of our generation that has gotten so normalized by the emergence of social media and question what the hell we’re doing.”
The Stockholm duo (Erika Soldh Ahlström and Marta Petterson) have released a slew of singles which have seen them achieve huge praise from the likes of The Times, The Guardian and many more.
‘News’ is out now through the pair’s own label I Am Karate Music, and their hits have seen them win the Best Unsigned Award at the highly revered GAFFA Awards in their home country.
“Dark, shiny electropop from the Swedish duo — think Robyn produced by James Blake.”
“I Am Karate martial their artistry with aplomb. They will chop your head off, in the
nicest possible way, with their marvellously maudlin and mordantly mellow
“Your new favourite duo”
DEBUT SINGLE OUT NOW
VIA WARNER MUSIC
LISTEN ON SPOTIFY / SOUNDCLOUD
FIRST SOLO RELEASE FROM THE SINGER OF ELECTRO POP DUO
Swedish producer and singer MAYKA has today released her debut single ‘Rich’ through Warner Music.
Opening with sultry future bass before breaking into a huge anthemic pop chorus, ‘Rich’ finds MAYKA celebrating the true finer things in life including love, relationships and friendships while casting away materialistic ideologies. The single is produced by LIOHN who also was behind Axwell & Ingrosso’s smash hits ‘More Than You Know’ and ‘Renegade’.
Regarding the single MAYKA says, “From the beginning ‘Rich’ was about a relationship scenario – I pictured hanging with someone who’s just showing off, bragging and being fake. But lately the song feels more like a message from my subconscious to myself – that I’m the one who should stop aiming for superficial goals like money and success. Either way it’s about being more real and authentic, focusing on the joy of living, sharing and creating instead of chasing highs and trying to be something you’re not. Soundwise I think it feels like a perfect mix between MGMT, Lorde and Britney Spears. But with a little nice bass, hip-hop and trap stuff going on.”
The single marks the first release of the solo project from Mayka Edd, one half of the acclaimed electro-pop-rap duo Death Team, who have gained high profile support from the likes of Charli XCX, The Guardian, Noisey, SPIN Magazine, DIY among many others over a string of fantastic singles.
Before Death Team, Mayka first rose to prominence in dance music as a DJ and producer playing at parties across the US and Asia, while also running her own show on Swedish Radio P3.
She became obsessively dedicated to learning everything she possibly could about production, mixing and DJing, but being a female in the male-dominated electronic music scene meant that she was all too often considered to be a novelty rather than an artist who deserved equal respect. Rather than break in the face of adversity, Mayka resolved to battle back against a culture ruled by mansplaining DJs.
Now as a solo artist she hopes to inspire a new wave of young female talent to pursue their own passion projects in the arts and beyond. The essence of her message is simple:
Follow your dreams, don’t be afraid to fail, be who you want to be, and carve out your own place in society.