BEATRIZ AT DINNER | Available on Digital HD 8/29 and DVD 9/12 | #beatrizatdinner #movies

Salma Hayek gives the performance of her career.”
— Peter Travers, Rolling Stone

Picture1

The Provoking and Sharply Funny Film Pitting Oscar® Nominees
Salma Hayek and John Lithgow Against Each Other
Arrives on Digital HD on August 29 and DVD on September 12

 

BeatrizAtDinner_3D_DVD_O-CARD

Oscar® nominees Salma Hayek (Frida, How to Be a Latin Lover) and John Lithgow (Terms of Endearment, “The Crown”) lead an all-star cast in Beatriz at Dinner, arriving on Digital HD on August 29 and on DVD and On Demand September 12 from Lionsgate. The provocative and sharply hilarious film about characters from vastly different sociopolitical backgrounds colliding over dinner is written by Mike White (School of Rock, TV’s “Enlightened”) and directed by Miguel Arteta (Youth in Revolt, The Good Girl), and also features Chloe Sevigny (TV’s “Big Love,” Boys Don’t Cry), Connie Britton (TV’s “Friday Night Lights,” “Nashville”), Amy Landecker (TV’s “Transparent,” Doctor Strange), and Jay Duplass (TV’s “Transparent,” “Togetherness”).

Salma Hayek shines in this provocatively funny fish-out-of-water comedy. Beatriz (Hayek), an immigrant from a poor Mexican town, draws upon her innate kindness as a spiritual health practitioner in L.A. Doug Strutt (Lithgow) is a rich and ruthless real-estate developer. When fate brings them together at a dinner party, it leads to a culture clash of wildly comic proportions – and a night that will change both their worlds forever.

Featuring a Photo Gallery, Beatriz at Dinner will be available on DVD for $19.98.

DVD/DIGITAL HD SPECIAL FEATURES

  • Photo Gallery

 

 

To see this information in Spanish, please click below:

Continue reading

‘The Secret Life of Pets’ on Digital HD 11/22 and on 4k Ultra HD, Blu-ray, DVD & On Demand 12/6

FROM ILLUMINATION ENTERTAINMENT AND UNIVERSAL PICTURES, THE HUMANS BEHIND THE DESPICABLE ME FRANCHISE, COMES AMERICA’S #1 ORIGINAL FILM OF THE YEAR!


THE SECRET LIFE OF PETS


GET
THREE MINI-MOVIES, ONLY WHEN YOU BUY, INCLUDING MOWER MINIONS WHICH DEBUTED IN THEATERS AND IS NOW AVAILABLE TO OWN

ON DIGITAL HD NOVEMBER 22, 2016
4K ULTRA HD, BLU-RAY3D, BLU-RAY, DVD AND ON DEMAND DECEMBER 6, 2016,
FROM UNIVERSAL PICTURES HOME ENTERTAINMENT

 

“You’ll never look at your pets the same way again.” – Erik Davis, Fandango

 


bb72f-332241k3_pets_bd_ocard_prodshots3dUniversal City, California, October 4, 2016
– This holiday season, the answer to the question “Ever wonder what your pets do when you’re not home?” is answered when The Secret Life of Pets comes to Digital HD November 22, 2016 and 4K Ultra HD, Blu-ray™ 3D, Blu-ray™, DVD and On Demand December 6, 2016 from Universal Pictures Home Entertainment. The humans behind the Despicable Me franchise present America’s top-grossing original film of the year, the animated comedy is a worldwide hit with over $834 million in global ticket sales. The Secret Life of Pets is “non-stop action and laughs,” says Peter Travers of Rolling Stone. The 4K Ultra HD, Blu-ray, DVD and Digital HD versions feature nearly an hour of bonus content, including three hilarious mini-movies: the all-new Norman Television and Weenie PLUS Mower Minions which debuted in theaters and is now available to own.

In their fifth fully animated feature-film collaboration, Illumination Entertainment and Universal Pictures present The Secret Life of Pets, a comedy about the lives our pets lead when we leave for work or school. Max, voiced by Louis C.K., is a loyal terrier living a perfectly happy existence until his owner, Katie (Ellie Kemper) brings home Duke (Eric Stonestreet) a big, boisterous mutt she finds at the shelter. When Max and his unruly new “roommate” slip away from their dog-walker, they find themselves lost in the urban jungle of New York City. In an attempt to stay ahead of animal control and a rebel band of abandoned pets led by an unhinged bunny named Snowball (Kevin Hart), they put aside their differences to survive the epic journey back home.

With an all-star voice cast including Louis C.K. (TV’s Louie), Eric Stonestreet (TV’s Modern Family), Kevin Hart (Ride Along Series), Jenny Slate (Zootopia), Ellie Kemper (Unbreakable Kimmy Schmidt), Lake Bell (TV’s Children’s Hospital), Dana Carvey (Wayne’s World), Hannibal Buress (Neighbors series), Bobby Moynihan (TV’s “Saturday Night Live), Steve Coogan (Minions) and Albert Brooks (Finding Dory). The film is directed by Chris Renaud (Despicable Me franchise, Dr. Seuss’ the Lorax) and co-directed by Yarrow Cheney (Despicable Me franchise).

4K ULTRA HD

The film will be available on 4K Ultra HD in a combo pack which includes 4K Ultra HD Blu-ray, Blu-ray and Digital HD with UltraViolet. The 4K Ultra HD will include all bonus features on the Blu-ray disc.

  • 4K Ultra HD is the ultimate movie watching experience. 4K Ultra HDTM features the combination of 4K resolution for four times sharper picture than HD, the color brilliance of High Dynamic Range (HDR) with immersive audio delivering a multidimensional sound experience.
  • Blu-ray unleashes the power of your HDTV and is the best way to watch movies at home, featuring 6X the picture resolution of DVD, exclusive extras and theater-quality surround sound.
  • DIGITAL HD with UltraViolet lets fans watch movies anywhere on their favorite devices. Users can instantly stream or download.

 

BLU-RAY EXCLUSIVES (Available on Blu-ray editions)

  • How to Make an Animated Film – A behind-the-scenes look at how to make an animated film from the various departments that make up Illumination.
  • Anatomy of a Scene – Filmmakers and animators take us through the multi-step process it takes to create a specific scene in the Secret Life of Pets.

 

BLU-RAY AND DVD BONUS FEATURES

  • Mini-Movies:
    • Norman Television
    • Weenie
    • Mower Minions
  • All About The Pets – Kevin Hart and Eric Stonestreet, with the help of animal trainer Molly Mignon O’Neill take you on an educational journey to learn more about your average and not-so average, household pets.
  • Animals Can Talk: Meet The Actors – The comedy superstars who give voice to the film’s menagerie of characters talk about their roles and the process of bringing them to life.
  • Hairstylist To The Dogs – Inspired by “Hairspray Live!,” Eric Stonestreet, with the help of a professional dog groomer Jess Rona, will take you through the basic steps to help your pups look as awesome as possible when they’re hanging out with their pet pals.
  • The Best Of Snowball – A rapid-fire, fun and oddly musical mash-up of all the best Snowball one-liners
  • Hot Dog Sing-Along – Join Max and Duke as they perform for their dinner in the sausage factory. This straightforward sing along is fun for the whole family to enjoy.
  • Sing Trailer
  • “Lovely Day” Lyric Video
  • The Humans that Brought You Pets – Producers Chris Meledandri and Janet Healy, directors Chris Renaud and Yarrow Cheney, and writer Brian Lynch discuss what went into creating The Secret Life of Pet’s compelling characters and non-stop action.
  • GoPro®: The Secret Life of Pets
  • The Making of the Mini-Movies – A fun and interesting take on the Making of the Mini-Movies – we’ll explore the themes of each of the mini-movies through the eyes of the artists who made them.Website | Facebook | Twitter | Instagram | Hashtag #SecretLifeofPets

‘Jennifer Lopez: Dance Again’ arrives on DVD, Digital HD and On Demand 12/6/16

Go Behind the Scenes with International Superstar Jennifer Lopez
in the Visually Stunning

untitled

 

Arrives on DVD, Digital HD and On Demand December 6, 2016


013132648965dBEVERLY HILLS, CA (October 18, 2016) – Singer. Dancer. Actress. Superstar! Jennifer Lopez ( “Shades of Blue,” “American Idol,” Selena) continues to be one of today’s most popular performers – whether on stage, on television or on the big screen. Just in time for holiday gift giving, the docu-concert Jennifer Lopez: Dance Again, which takes fans behind the scenes of Lopez’s first world tour, arrives December 6 on DVD, Digital HD, and On Demand from Anchor Bay Entertainment. Visiting 65 cities and five continents, traveling 100,000 miles, reaching one million fans, and requiring 500,000 sequins and 162 wardrobe changes, Jennifer Lopez: Dance Again combines riveting musical performances with a raw and candid look at Lopez’s personal and professional life over a defining six-month period, when she challenges herself to go on her first world tour with her two young children in tow.

With concert footage directed by Ted Kenney (Britney Spears Live: The Femme Fatale Tour), Jennifer Lopez: Dance Again includes intimate interviews with Lopez and her closest friends, who accompanied her on the road, as well as spectacular in-concert renditions of many of her biggest hits, including “Get Right,” “Love Don’t Cost a Thing,” “I’m Into You,” “Goin’ In,” “Let’s Get Loud,” “On the Floor,” “I’m Real,” “Do It Well,” “All I Have” and “Dance Again.” The DVD will be available for the suggested retail price of $19.98.

Lopez won Latin Touring Artist(s) of the Year at the 2013 Billboard Latin Music Awards. She is a six-time platinum recording artist and has sold more than 55 million albums worldwide.

Synopsis:

Jennifer Lopez: Dance Again combines riveting musical performances with a raw and candid look at Lopez’s personal and professional life over a defining six-month period, when she challenges herself to go on tour with her two young children in tow. Featuring intimate documentary footage and interviews with Lopez and her closest friends, as well as spectacular in-concert renditions of many of her biggest hits, the docu-concert goes behind the scenes of the superstar’s first world tour, which visits 65 cities and five continents, traveling 100,000 miles and reaching one million fans, producing 11,250 minutes of music, and requiring 500,000 sequins and 162 wardrobe changes.

To learn more about the film, please visit www.anchorbayentertainment.com.

Continue reading

Enter to Win! ‘Captain America: Civil War’ Digital Copy Giveaway

Captain America: Civil War

Political pressure mounts to install a system of accountability when the actions of the Avengers lead to collateral damage. The new status quo deeply divides members of the team. Captain America (Chris Evans) believes superheroes should remain free to defend humanity without government interference. Iron Man (Robert Downey Jr.) sharply disagrees and supports oversight. As the debate escalates into an all-out feud, Black Widow (Scarlett Johansson) and Hawkeye (Jeremy Renner) must pick a side.

MARVEL’S CAPTAIN AMERICA: CIVIL WAR is now available on Digital HD & Disney Movies Anywhere. On Tuesday, September 13 – get it on Blu-ray…OR…win it here on iwatchmike.com

Captain America: Civil War

Here’s how you enter the #CaptainAmerica #CivilWar contest…

EMAIL ME A PHOTO OF YOU DOING YOUR BEST CAPTAIN AMERICA POSE

Send the PHOTO, FIRST & LAST NAME and FULL MAILING ADDRESS to mikethemovieguy@gmail.com

In the subject line – Captain America

– – – – –

This promotion will end September 21 at 10:00 AM (central time). Only a single entry per person. No purchase necessary. U.S. and Canada residents are eligible to enter. Winner’s will be contacted via email. iWatchMike.com and other promotional partners are not responsible for lost, stolen, or misdirected mail.

 

 

Mike “The Movie Guy” Pierce
http://iwatchmike.com

¿Eres un Observador o un Jugador? #Nerve en Digital HD el 11 de octubre y Blu-ray & DVD el 25 de octubre

3d_rgb_nervebdocrdSANTA MÓNICA, CA (7 de septiembre de 2016) – Emma Roberts (de la serie televisiva “Scream Queens”) y Dave Franco (de la franquicia Now You See Me) protagonizan Nerve, un thriller romántico cargado de suspense dirigido a la generación de ‘millenials’, que desembarcará en Digital HD el 11 de octubre, y en Blu-ray Combo Pack (más DVD y Digital HD), DVD (más Digital) y en On Demand el 25 de octubre, de la mano de Lionsgate. Dirigida por Henry Joost y Ariel Schulman (Catfish) y escrita por Jessica Sharzer (de la serie televisiva “American Horror Story”), Nerve captura el actual clima de las redes sociales donde miles de voces anónimas son capaces de determinar el futuro de un puñado de individuos. El largometraje cuenta también con cameos de The Fat Jewish, Arielle Vandenberg y Casey Neistat, que se han convertido en fenómenos en las redes sociales.

Vee (Emma Roberts) es una estudiante aplicada de último año de secundaria que está cansada de llevar una vida aburrida. Presionada por sus amigos para que se una al popular juego ‘on line’ Nerve, Vee se alía con un competidor atractivo y astuto (Dave Franco) en un desafío que, a priori, parece una diversión inofensiva. Pero conforme Vee va cediendo frente a la adrenalina de la competición, el juego va dando un giro siniestro, aumentan los actos arriesgados, lo que culminará en un peligroso desenlace que determinará el futuro de Vee.

El Blu-ray Combo Pack y el Digital HD de Nerve le brindan la oportunidad a los televidentes de meterse en la piel del OBSERVADOR o del JUGADOR. Con el lanzamiento de los materiales especiales, el televidente elige entre el modo de OBSERVADOR o de JUGADOR. Como OBSERVADOR, se accede a las escenas detrás de las cámaras con 15 cortos de “Creating Nerve” que exploran cómo se hizo la película, las tomas descartadas de “The Fat Jewish Gets Tattewish” que muestran a Josh Ostrovsky (conocido como la personalidad digital ‘The Fat Jewish’) en la tienda de tatuajes, y “The Governor’s Ball Takeover”, una crónica de cómo se desarrolla el atrevido juego en el “Governor’s Ball” en Nueva York en 2016.

Además, los televidentes con sed de suspense pueden activar el modo de JUGADOR interactivo a través del test interactivo “Are You a Watcher or a Player”. Para los televidentes que busquen una inyección de adrenalina y los perfiles de los seis jugadores principales de Nerve, estará disponible el juego “Do You Have the Nerve?”. El Blu-ray de Nerve también incluye pistas de audio inmersivas DTS:X, que recrean y transmiten el sonido generado por un movimiento fluido. Se crea así un mejor entorno sonoro de lo que hasta ahora había sido posible ya que el movimiento del sonido se sitúa en el lugar exacto donde el mezclador lo ubicó. El DVD de Nerve solo incluye el contenido del modo OBSERVADOR. Nerve estará disponible en Blu-ray Combo Pack y DVD por $39.99 y $29.95, respectivamente.

Are you a #WatcherorPlayer? #Nerve arrives on Digital HD 10/11 and Blu-ray & DVD 10/25

3d_rgb_nervebdocrdFilled with Exhilarating Dares and Electrifying Exploits the Adrenaline-Fueled Thriller Arrives on Digital HD October 11 and Blu-rayTM & DVD October 25 from Lionsgate

SANTA MONICA, CA (September 7, 2016) – Emma Roberts (TV’s “Scream Queens”) and Dave Franco (Now You See Me franchise) star in Nerve, the suspense-filled romantic thriller for the Millennial generation, arriving on Digital HD on October 11 and on Blu-ray Combo Pack (plus DVD and Digital HD), DVD (plus Digital) and On Demand October 25 from Lionsgate. Directed by Henry Joost and Ariel Schulman (Catfish) with a screenplay by Jessica Sharzer (TV’s “American Horror Story”), Nerve captures the phenomenon of today’s social media climate where thousands of anonymous voices can determine the future of a few individuals. The film also features cameos from social media sensations The Fat Jewish, Arielle Vandenberg and Casey Neistat.

Industrious high school senior Vee (Emma Roberts) is tired of living life on the sidelines. Pressured by friends to join the popular online game Nerve, Vee teams up with a sly and charming competitor (Dave Franco) for just one dare in what seems like harmless fun. But as Vee is caught up in the thrill of the adrenaline-fueled competition, the game takes a sinister turn with increasingly dangerous acts, leading Vee into a high-stakes finale that will determine her entire future.

The Nerve Blu-ray Combo Pack and Digital HD give viewers the unique opportunity to experience being a WATCHER or a PLAYER. Upon launching the special features, viewers will choose either WATCHER or PLAYER mode. In WATCHER mode go behind the scenes with 15 “Creating Nerve” pods exploring the making of the film, “The Fat Jewish Gets Tattewish” featuring outtakes from Josh Ostrovsky (aka internet personality ‘The Fat Jewish’) in the tattoo shop, and “The Governor’s Ball Takeover” chronicling a game of dare played at the 2016 Governor’s Ball in New York.

Additionally, thrill-seeking viewers can choose the interactive PLAYER mode with an “Are You a Watcher or a Player” interactive quiz, the “Do You Have the Nerve?” Game, for viewers looking for more of an adrenaline rush and Player Profiles of the top six Nerve players. The Nerve Blu-ray also includes an immersive DTS:X audio track that replicates and conveys the fluid movement of sound to create a richer soundscape than previously possible by moving sound to precisely where the mixer placed it. The Nerve DVD includes only the content featured in the WATCHER mode.  Nerve will be available on Blu-ray Combo Pack and DVD for $39.99 and $29.95, respectively.

TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS | Available on Digital HD 9/6 and Blu-ray Combo Pack and DVD 9/30

THE NINJA TURTLES ARE BACK IN THE BEST FAMILY ACTION MOVIE OF THE YEAR

image005

The All-New Adventure Arrives on Blu-ray Combo Pack and DVD September 20, 2016 with Two Reversible Turtle Masks in All Four Colors!

Action-Packed Film Will Also be Available in 4K Ultra HD Blu-ray Combo Pack, Blu-ray 3D Combo Pack and Limited Edition Collectible Turtle Van Lunchbox

Get it on Digital HD Two Weeks Early on September 6
 
TMNT2 Combo Pack box artHOLLYWOOD, CA – Your favorite pizza-loving heroes return in an epic new adventure loaded with wall-to-wall laughs that critics are calling “the best Ninja Turtles movie ever” (Eric Walkuski, JoBlo.com). TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS comes to Blu-ray Combo Pack, Blu-ray 3D Combo Pack, 4K Ultra HD Combo Pack, DVD and On Demand on September 20, 2016 from Paramount Home Media Distribution.  The heroes in a half-shell also will be available in a limited edition two-movie Blu-ray giftset with collectible metal lunchbox. The movie debuts two weeks early on Digital HD September 6.

Raphael, Leonardo, Donatello, and Michelangelo are back to battle bigger, badder villains, alongside April O’Neil and a newcomer: the hockey-masked vigilante Casey Jones. After supervillain Shredder escapes custody, he joins forces with two dimwitted henchmen, Bebop and Rocksteady, to unleash a diabolical plan to take over the world. As the Turtles prepare to take on Shredder and his new crew, they find themselves facing an even greater threat with similar intentions: the notorious Krang.  Hailed as “fun from start to finish” (Brian Medina, Movie Pilot), TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS stars Megan Fox, Will Arnett, Laura Linney, Stephen Amell, and Tyler Perry in the live action film that is fun for the whole family.

The TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS Blu-ray, Blu-ray 3D and 4K Ultra HD Blu-ray Combo Packs include more than 40 minutes of action-packed bonus content. Peek under the shell at the film’s eye-popping special effects, take a look inside the Turtles’ tricked-out van, go behind-the-scenes to explore the Turtleverse and much more!  The film additionally features a Dolby Atmos® soundtrack* remixed specifically for the home theater environment to place and move audio anywhere in the room, including overhead.

Plus, the DVD and Blu-ray Combo Pack comes with reversible Turtle Masks in all four colors, for a limited time while supplies last.  The TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS Blu-ray Combo Pack will also be available in a collectible metal lunchbox that includes the Blu-ray Combo Pack of 2014’s Teenage Mutant Ninja Turtles, Digital HD copies of both movies, and the two reversible masks.

 

Teenage Mutant Ninja Turtles: Out Of The Shadows Blu-ray Combo Pack

The TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS Blu-ray is presented in 1080p high definition with English Dolby Atmos, French 5.1 Dolby Digital, Spanish 5.1 Dolby Digital, Portuguese 5.1 Dolby Digital and English Audio Description and English, English SDH, French, Spanish and Portuguese subtitles.  The DVD in the combo pack is presented in widescreen enhanced for 16:9 TVs with English 5.1 Dolby Digital, French 5.1 Dolby Digital, Spanish 5.1 Dolby Digital and English Audio Description and English, French, Spanish and Portuguese subtitles.  The combo pack includes access to a Digital HD copy of the film as well as the following:

 

Blu-ray

  • Feature film in high definition
  • Bonus Content:

o   We Are Family

o   Whoa! Expanding the Turtleverse

o   House Party

o   It’s Tricky: Inside the Van

o   ILM—The Effects Beneath the Shell

o   Did You Catch That?  Turtle Eggs!

o   Deleted Scenes

DVD

  • Feature film in standard definition

 

Teenage Mutant Ninja Turtles: Out Of The Shadows Blu-ray 3D Combo Pack

The Blu-ray 3D Combo Pack includes all of the above, as well as a Blu-ray 3D presented in 1080p high definition with English Dolby Atmos, French 5.1 Dolby Digital, Spanish 5.1 Dolby Digital, Portuguese 5.1 Dolby Digital and English Audio Description and English, English SDH, French, Spanish and Portuguese subtitles.  The Blu-ray 3D disc includes the feature film in high definition and 3D. The Combo Pack also includes access to a Digital HD copy of the film.

 

Teenage Mutant Ninja Turtles: Out Of The Shadows 4K Ultra HD Combo Pack

Fans can enjoy the ultimate viewing experience with the 4K Ultra HD Combo Pack, which includes the Blu-ray detailed above, as well as an Ultra HD Disc presented in 4K Ultra HD with English Dolby Atmos, French 5.1 Dolby Digital, Spanish 5.1 Dolby Digital, Portuguese 5.1 Dolby Digital and English Audio Description with English, English SDH, French, Spanish and Portuguese subtitles. The Combo Pack also includes access to a Digital HD copy of the film.

 

Two-Movie Blu-ray Giftset with Collectible Metal Lunchbox

The TEENAGE MUTANT NINJA TURTLES Two-Movie Giftset with Collectible Lunchbox includes Blu-ray Combo Packs with access to a Digital HD copy of each film as well as the following special features:

 

TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (2016)

Blu-ray

  • Feature film in high definition
  • Bonus Content:
    • We Are Family
    • Whoa! Expanding the Turtleverse
    • House Party
    • It’s Tricky: Inside the Van
    • ILM—The Effects Beneath the Shell
    • Did You Catch That?  Turtle Eggs!
    • Deleted Scenes

DVD

  • Feature film in standard definition

 

TEENAGE MUTANT NINJA TURTLES (2014)

Blu-ray

  • Feature film in high definition
  • Bonus Content:
    • Digital Reality
    • In Your Face! The Turtles in 3D
    • It Ain’t Easy Being Green
    • Evolutionary Mash-Up
    • Turtle Rock
    • Extended Ending
    • “Shell Shocked” Music Video
    • Making of “Shell Shocked”

DVD

  • Feature film in standard definition

 

The Blu-ray Combo Pack, Blu-ray 3D Combo Pack and 4K Ultra HD Combo Pack available for purchase include a Digital Version of the film that can be accessed through UltraViolet™, a way to collect, access and enjoy movies.  With UltraViolet, consumers can add movies to their digital collection in the cloud, and then stream or download them—reliably and securely—to a variety of devices.

 

Teenage Mutant Ninja Turtles: Out Of The Shadows Single-Disc DVD

The single-disc DVD is presented in widescreen enhanced for 16:9 TVs with English 5.1 Dolby Digital, French 5.1 Dolby Digital, Spanish 5.1 Dolby Digital and English Audio Description and English, French, Spanish and Portuguese subtitles.  The disc includes the feature film in standard definition.

 

http://www.TeenageMutantNinjaTurtlesMovie.com/
Twitter: https://twitter.com/TMNTMovie
Facebook: https://www.facebook.com/TMNT
Instagram: https://www.instagram.com/TMNTMovie
iTunes: http://j.mp/TMNTOOTSWebsite
Amazon: http://j.mp/TMNTOOTSMovie

Continue reading