Mayor Garcetti and Entertainment Industry Leaders Launch ‘LA Collab’ Initiative To Increase Latinx Representation in Hollywood

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First-of-its-kind effort will work to open doors to Latino creatives in
television, film, and digital media

Mayor Eric Garcetti has launched LA Collab, an unprecedented effort to connect Latinx talent, executives, and creators to opportunities in the entertainment industry — and double Latino representation in Hollywood by 2030.

“Latinos are a powerful force in L.A.’s culture and economy, and our trademark industry should tap into the diverse pool of talent in our own backyard,” said Mayor Garcetti. “On big screens or small, in front of the camera or behind it, our studios, actors, directors, and producers inspire the world with the power of their creativity and imagination — and LA Collab will elevate new voices and empower the next generation of Latinx creatives.”

According to a report by the Motion Picture Association of America (MPAA), Latinos represent nearly 25% of the box office. Yet a recent study by USC Annenberg showed that Latino representation has been stagnant over the past dozen years, averaging roughly 3% of all leads and co-leads in motion pictures.

In 2020, LA Collab will focus on reversing this trend by helping Latinx talent develop their skill sets and promoting collaborations with Latinx creators and top producers, filmmakers, buyers, showrunners, and industry allies.

Mayor Garcetti co-founded LA Collab alongside Beatriz Acevedo, founder of mitú and president of Acevedo Foundation, and Ivette Rodriguez, president of AEM. Together, they kicked off the initiative with support from more than 50 leaders and organizations, including Eva Longoria, J.J. Abrams, Eli Roth, DeVon Franklin, Jason Blum, and Zoe Saldana. Initial funders include the Mayor’s Fund for Los Angeles, Annenberg Foundation, WarnerMedia, and Endeavor Content.

“The near invisibility of Latinos in Hollywood was the catalyst to rally Hollywood behind this crisis to create change together,” said Beatriz Acevedo, co-founder of LA Collab. “By facilitating unprecedented collaborations between the creative community, studios, buyers and other influential allies, LA Collab will ultimately drive exponential growth for the industry and our community.”

“As a Latina, I want to see more actors who look like me onscreen and behind the camera,” said actor, director, and producer Eva Longoria. “I started my own production company to create content from our community, and I became a director/producer to be in a position to hire people who look like me. With LA Collab, I want to open the door for many more Latinx creators and fuel the emergence of a better entertainment industry that elevates and celebrates the diversity and richness of my culture.”

Several other entertainment leaders from the founding coalition are supporting LA Collab’s mission by providing access and hands-on experience to emerging Latinx creative talent, including Eli Roth, who will support Latinx horror filmmakers via his digital platform, Crypt TV; and Lionsgate’s Pantelion Films and Pantaya, which will actively search for new bilingual voices for their scripted OTT and studio projects.

LA Collab has also secured the following deals for the Latinx creative community:

A finance development deal for a feature script with Endeavor Content
A scripted proof of concept deal with WarnerMedia’s 150
A development deal for a documentary with Shine Global
A podcast development/pilot deal with Southern California Public Radio’s LAist Studios
A blind digital pilot deal with pocket.watch

LA Collab has partnered with The Latino Donor Collaborative (LDC) to complete a report summarizing the group’s achievements over the course of its first year, and track the progress of Latino representation with the development of a first-of-its-kind Database of Latino Working Talent in Hollywood as a master tool for LA Collab’s success.

The LA Collab advisory committee will serve to support and amplify the initiative’s mission and projects. Members include:

  • Axel Caballero, WarnerMedia, VP, Talent Incubation and Artistic and Cultural Innovations
  • Deputy Mayor William Chun, Mayor’s Office of Economic Development
  • DeVon Franklin, Franklin Entertainment, President and CEO
  • Alexis Garcia, Endeavor Content, Partner
  • Ruben Garcia, Creative Artists Agency, Executive
  • Lorenza Munoz, The Academy of Motion Picture Arts and Sciences, Managing Director of Member Relations and Awards
  • Marlis Pujol, Producer
  • Genna Terranova, Amazon Studios, Head of Programming and Audience Development
  • Mary Vernieu, Betty Mae Casting, President

Other LA Collab supporters include:

  • Blumhouse Productions
  • Bad Robot
  • FREE THE WORK
  • Hello Sunshine
  • Hispanic Heritage Foundation
  • National Association of Latino Independent Producers (NALIP)
  • National Hispanic Media Coalition (NHMC)
  • Sundance Institute
  • United Talent Agency
  • Women in Film

For more information on LA Collab and a full list of partners, please visit lacollab.org.

About Evolve Entertainment:

LA Collab builds on Mayor Garcetti’s Evolve Entertainment Fund, a trailblazing effort led by the Mayor’s Office of Economic Development to create opportunities for young Angelenos that have been historically excluded from the entertainment industry. In partnership with more than 100 entertainment companies and 23 community pipeline organizations, Evolve opens up professional pathways into film, television, music, and digital media by connecting Angelenos to paid internships and full-time positions, matching youth with industry mentors, and hosting panels, workshops, and events focused on professional development and education. Since its launch in 2018, Evolve has placed students into 364 paid internships and 33 full-time positions, and linked over 80 students with mentors.

 

 

DEATH WISH | New Trailer & Poster Released! | @deathwishmovie #deathwishmovie

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How far would you go to protect your family?

Metro-Goldwyn-Mayer Pictures has just released a new trailer and poster for DEATH WISH! Director Eli Roth’s reimagining of the classic 1974 revenge thriller stars Bruce Willis, Vincent D’Onofrio, Elisabeth Shue, Camila Morrone, Dean Norris and Kimberly Elise.

SYNOPSIS: Dr. Paul Kersey (Bruce Willis) is a surgeon who only sees the aftermath of his city’s violence when it is rushed into his ER – until his wife (Elisabeth Shue) and college-age daughter (Camila Morrone) are viciously attacked in their suburban home. With the police overloaded with crimes, Paul, burning for revenge, hunts his family’s assailants to deliver justice. As the anonymous slayings of criminals grabs the media’s attention, the city wonders if this deadly avenger is a guardian angel or a grim reaper. Fury and fate collide in the intense action-thriller Death Wish.

IMG_1880Paul Kersey becomes a divided person: a man who saves lives, and a man who takes them; a husband and father trying to take care of his family, and a shadowy figure fighting crime; a surgeon extracting bullets from suspects’ bodies, and a man seeking justice that detectives are quickly closing in on.

Updated from the original novel by Brian Garfield, director Eli Roth and screenwriter Joe Carnahan’s (The Grey, Narc) Death Wish also stars Vincent D’Onofrio (The Magnificent Seven, TV’s Daredevil and Law & Order: Criminal Intent), Elisabeth Shue (Leaving Las Vegas), Camila Morrone, Dean Norris (Breaking Bad) and Kimberly Elise (The Great Debaters). It’s a knife’s-edge portrayal that challenges our assumptions, and pushes our buttons.

By bringing the complex psychology of Brian Garfield’s book up-to-the-moment and injecting new thrills and a stark, unflinching look at the American psyche in 2017, Eli Roth and Death Wish bring audiences to the height of unforgettable suspense.

MGM will release Death Wish nationwide on March 2, 2018.

Screenplay by Joe Carnahan, based on the 1974 Motion Picture by Wendell Mayes from the Novel by Brian Garfield. Producer, Roger Birnbaum. Associate Producer, Stephen J. Eads. Executive Producer, Ilona Herzberg. Director of Photography, Rogier Stoffers. Edited by Mark Goldblatt. Music by Ludwig Göransson. Production Design by Paul Kirby. Costume Design by Mary Jane Fort.

Official Channels:

Official Site | Facebook | Twitter | Instagram | #DeathWishMovie

Eli Roth Takes Commercial for Nation’s Best Halloween Event to New, Cinematic Level

Acclaimed Filmmaker Eli Roth Makes His Commercial Directorial Debut for Universal Studios’ 
“Halloween Horror Nights” 2017 Bi-Coastal TV Commercial

This year, filmmaker Eli Roth – acclaimed director of blockbuster horror films such as “Hostel” and “Cabin Fever” – makes his commercial directorial debut with Universal Studios’ new “Halloween Horror Nights” television spot, entitled “The Mourning After.”

“Halloween Horror Nights” kicks off at Universal Studios Hollywood and Universal Orlando Resort on Sept. 15.

The commercial begins airing after the Labor Day weekend and can be seen here. A behind-the-scenes making of and extended Director’s Cut version can be viewed here.With Roth’s creative direction and filmmaking expertise, the compelling 30-second commercial becomes one of the most cinematic, horror-film-inspired, “Halloween Horror Nights” commercials ever created.  

“The Mourning After” spot follows a group of friends as they attend an unusual Halloween costume party and unfolds with a series of suspenseful twists and turns that begs for more.Viewers will see an array of hidden references woven throughout the spot that pay tribute to the horror films and television-themed mazes guests will encounter at this year’s “Halloween Horror Nights” events.  

These include FX’s critically-acclaimed, Emmy and Golden Globe Award-winning television series “American Horror Story,” Stanley Kubrick’s psychological horror film The Shining and the upcoming “SAW: The Games of Jigsaw” movie.Roth is a long-time fan of “Halloween Horror Nights” and has previously served as a creative consultant for the event, including a Hostel-inspired maze.

He said the commercial gave him the opportunity to combine a love of horror films with how those films are brought to life within “Halloween Horror Nights.”

HHN2017-TVSPOT-BTS_1“I first got involved with ‘Halloween Horror Nights’ as a fan – I felt that I was in a horror movie and I didn’t want it to end,” Roth said. “For this spot, I wanted to pay homage to these brilliant and scary films, and yet put my own spin on it.”

Universal Studios’ “Halloween Horror Nights” is the ultimate Halloween event.

For more than 20 years, guests from around the world have visited Halloween Horror Nights in Hollywood and Orlando to become victims inside their own horror film.

The streets of each coast’s event are transformed into highly-themed scare zones where menacing “scare-actors” lunge from every darkened corner.

Multiple movie-quality haunted houses are erected throughout the event, based on everything from iconic slasher films to hit horror television series to haunting original stories.For more information and to purchase tickets to “Halloween Horror Nights” at Universal Studios Hollywood and Universal Orlando Resort, visit HalloweenHorrorNights.com.