Watch: PERSONA Premieres New Single & Music Video, ‘Whole Again’

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The adage that states “what doesn’t kill you makes you stronger” hits home for Long Island Indie/Pop rock quartet Persona and their brand new single “Whole Again,” out TODAY  with a corresponding music video (see below). Running off the recent release of their last single, “Indie Cowboy” (and whilst preparing to record a new album), Persona takes indie rock to new heights, continuing to explore past the realms of the genre and incorporating crisp elements of both alternative rock and pop into the mix. Although the track is quite personal, the corresponding music video adds even more layers to the band’s ‘persona,’ showcasing a toxic relationship on it’s way down. Taking their individual, unique pains and applying it to Persona’s creative process, the final result is an indie mish mosh of triumph. About the release of “Whole Again”, the band states:

“Whole Again” is about coming down off of a breakup and finding yourself, exactly where you are supposed to be. I think we all can relate to a toxic love relationship. Where you love a person so dearly, but they are just not good for you and you stay complacent and settle for all the negative outcomes of the relationship. “Whole Again” is about settling in to the uncomfortable situations after a breakup and finding yourself and growing.

Prior to the band’s foundation in 2011, the members spent the better part of the decade not only developing their craft, but becoming one with the character, reality and imagination that makes the band who they are today. “We write songs about events that have happened in our lives. Our songs are about overcoming are struggles, they are literally who we are collectively and individually,” states singer Tom Spartinos. Indeed, the struggle has been very real in past years with a car accident nearly taking bassist Sam Trestmans’ life, a fire destroying guitarist Costas Themistocleous’ home as well as the band’s home recording studio and various battles with demons and addiction.

“The ups and downs of life in general have solidified a strong and sacred bond between us that has reflected in our music,” explains Themistocleous. Indeed, the layered indie-rock sound that Persona has cultivated shines in the band’s debut release, “Take Me To The Mon”. Released in late 2012, the EP is rich with crisp harmonies and nostalgic melodies. “Mayday, We Crashed” was the sophomore EP produced by Gary Cioffi (Transit, Four Year Strong) at Maximum Sound Studio in Danvers, MA. Upon completion of “Mayday, We Crashed”, Persona ultimately crashed and went under the radar. Little did they know it would be a few years before they shared their music with the world again. “After we got home from touring and the release of “Mayday, We Crashed” we burnt out, we all felt it would be best to take a few weeks to ourselves, little did we know how long that few weeks would turn out to be” explains Tom Spartinos on the band’s state after “Mayday, We Crashed.” “We just needed a break. We needed to grow individually to get to the next chapter of our lives. I honestly can’t say it didn’t hurt me every day, but Tom and I kept writing when we had the chance and jamming full band when available,” retorts Costas Themistocleous.In the spring of 2017, Persona released the single and lyric video for “Say What You Say,” followed by former bassist Will Suraci departing from the band and drummer CJ Kostaras (Giants at Large) becoming the back bone. The new Persona spent the rest of the summer releasing singles, accompanied by a music video once a month. “We want to impact people with our music. We want to make people reflect and ponder, and we want to spread a positive message. There is always room for positive vibes and good feeling, especially in the world we live in today,” added Spartinos. The band is currently set to release 3 new singles and videos before they hit the studio in November 2018 to record their 3rd EP and are planning numerous local and national tour dates for 2018 and beyond. “Whole Again” is out on all digital platforms NOW.

PERSONA | Official Channels:

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THUNDER CLUB Premieres New Single “Go Ahead”

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Gearing up for their upcoming July 13th EP release, Baltimore alt pop/rock band Thunder Club have dropped their newest single, “Go Ahead,” out TODAY. Filled out with warm, glossy guitars and catchy bass-and-drum verses, “Go Ahead” is the perfect in-between style and sound with it’s fellow EP tracks, not yet released. With a sweet, nostalgic feel, soaring harmonies, and hook-laden guitar parts, “Go Ahead” is a summery track layered with electric energy and intricate production. The band most recently previewed new material at LAUNCH Music Conference. About the single, Thunder Club states:

“Go Ahead” is a sweet and instantly nostalgic song that features soaring harmonies and guitars that are an instant hook, and is sure to get stuck in your head upon first listen. Starting with warm, glossy guitars before descending into a catchy bass-and-drum verse that serves as the perfect backdrop for the endearing vocals that follow, “Go Ahead” is the perfect in-between in style and sound with its fellow EP tracks with the simple, upbeat arrangement present on “Pocketbook Lover” and the layered, detailed production present on “Hot Words”. “Go Ahead” is a bittersweet love song told from the perspective of someone who is deciding whether to continue in a rocky relationship or let the other person go ahead. Throughout the song, the storyteller is reliving the ups and downs of their relationship with nostalgia. They are inclined to move on, but at the same time, they “don’t want to wait in line to start again.” 

Following the release of their acclaimed self-titled EP, Thunder Club exploded onto the Baltimore music scene after winning a local Battle of the Bands competition to perform at Towson University’s spring festival, and quickly gained a loyal fan base in their native city with a reputation for electrifying live performances. Thunder Club was then nominated for WTMD’s “Best New Artist”, and had their hit track “Racer” featured on the Charm City Sampler, a compilation of the year’s best Baltimore acts. In addition, they were guests on the popular podcast “Live from the Studio,” where they showcased their youthful spirit and musical chops. Thunder Club has since brought their high-energy show to Lancaster, Pennsylvania where the band was featured in Long’s Park Summer Series and the nationally recognized LAUNCH Music Conference.

You can listen to “Go Ahead” by clicking the stream link HERE

 

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