Swedish Pop Duo I AM KARATE Release Video for New Single ‘News’

I AM KARATE

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‘NEWS’
VIDEO RELEASED
WATCH HERE

Highly acclaimed Swedish pop duo I Am Karate have released the video for their new single ‘News’. The video premiered with CelebMix who said, “I Am Karate are a fast rising pop duo from Sweden who are ready to takeover the world with their anthemic sound and slick productions. Their latest release ‘News’ is a massive pop anthem mixed with shimmering production, a bouncy tropical rhythm and a gigantic earworm of a chorus.”

The video features the pair’s lyrics, addressing a state of mind of their generation, scrawled in multicolour across pavements, buildings and more.

Regarding the single I Am Karate say, “This song is about a character who will do whatever it takes to shine in the spotlight on/at whatever (Instagram, work, etc.) She just wants people’s attention and it turns into a twisted self-destructive chase for her. We wanted to poke on that state of mind of our generation that has gotten so normalized by the emergence of social media and question what the hell we’re doing.”

The Stockholm duo (Erika Soldh Ahlström and Marta Petterson) have released a slew of singles which have seen them achieve huge praise from the likes of The Times, The Guardian and many more.

‘News’ is out now through the pair’s own label I Am Karate Music, and their hits have seen them win the Best Unsigned Award at the highly revered GAFFA Awards in their home country.

“Dark, shiny electropop from the Swedish duo — think Robyn produced by James Blake.”
The Times

“I Am Karate martial their artistry with aplomb. They will chop your head off, in the
nicest possible way, with their marvellously maudlin and mordantly mellow
mid-tempo melodies.”

The Guardian

“Your new favourite duo”
The 405

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Swedish Pop Duo I AM KARATE Release New Single ‘News’

I AM KARATE

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‘NEWS’
NEW SINGLE OUT NOW
LISTEN HERE

Highly acclaimed Swedish pop duo I Am Karate have released their brand new single ‘News’.

The new single features a bouncy tropical rhythm alongside a gigantic chorus and shimmering pop production as the band addresses the search for fame and love.

Regarding the single I Am Karate say, “This song is about someone chasing a dream and the spotlight, but if you take a closer look it’s also a love story. We’ve played ‘News’ live at our latest concerts, and the response has been amazing. We hope that’s an indication that people will like the single!”

The Stockholm duo (Erika Soldh Ahlström and Marta Petterson) have released a slew of singles which have seen them achieve huge praise from the likes of The Times, The Guardian and many more.

‘News’ is out now through the pair’s own label I Am Karate Music, and their hits have seen them win the Best Unsigned Award at the highly revered GAFFA Awards in their home country.

“Dark, shiny electropop from the Swedish duo — think Robyn produced by James Blake.” The Times

“I Am Karate martial their artistry with aplomb. They will chop your head off, in the nicest possible way, with their marvellously maudlin and mordantly mellow mid-tempo melodies.”
The Guardian

“Your new favourite duo”
The 405

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Swedish Duo I AM KARATE Release ‘Expectations’ Lyric Video

I AM KARATE

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‘EXPECTATIONS’
LYRIC VIDEO RELEASED
NEW SINGLE OUT NOW
WATCH HERE

Highly acclaimed Swedish pop duo I Am Karate have released the lyric video for their new single ‘Expectations’. The video sees the pair’s true heart-on-your-sleeve lyrics painted on balloons as they float among their new pop anthem for all high-flying romantics.

‘Expectations’ is a hugely personal story, inspired by broken-hearted emotions after a relationship fell apart. Reflections on what went wrong and expectations of better things to come are wrapped up in shimmering pop-production, giving hope for everyone with a beating heart.

The song is the first taste of new music from I Am Karate since the release of their critically acclaimed single ‘Swayze’ in 2016. Its release saw them receive huge praise from the likes of The Times, The Guardian and many more.

Now their new release is a playlist feature in-store at UK high street brands across the country, ‘Expectations’ is already proving to be as infectious as their previous hit.

“Dark, shiny electropop from the Swedish duo — think Robyn produced by James Blake.”The Times

“I Am Karate martial their artistry with aplomb. They will chop your head off, in the nicest possible way, with their marvellously maudlin and mordantly mellow mid-tempo melodies.”The Guardian

“Your new favourite duo”The 405

Death Team’s MAYKA Releases Debut Single ‘Rich’

MAYKA

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‘RICH’
DEBUT SINGLE OUT NOW
VIA WARNER MUSIC

LISTEN ON SPOTIFY / SOUNDCLOUD

FIRST SOLO RELEASE FROM THE SINGER OF ELECTRO POP DUO
DEATH TEAM

Swedish producer and singer MAYKA has today released her debut single ‘Rich’ through Warner Music.

Opening with sultry future bass before breaking into a huge anthemic pop chorus, ‘Rich’ finds MAYKA celebrating the true finer things in life including love, relationships and friendships while casting away materialistic ideologies. The single is produced by LIOHN who also was behind Axwell & Ingrosso’s smash hits ‘More Than You Know’ and ‘Renegade’.

Regarding the single MAYKA says, “From the beginning ‘Rich’ was about a relationship scenario – I pictured hanging with someone who’s just showing off, bragging and being fake. But lately the song feels more like a message from my subconscious to myself – that I’m the one who should stop aiming for superficial goals like money and success. Either way it’s about being more real and authentic, focusing on the joy of living, sharing and creating instead of chasing highs and trying to be something you’re not. Soundwise I think it feels like a perfect mix between MGMT, Lorde and Britney Spears. But with a little nice bass, hip-hop and trap stuff going on.”

The single marks the first release of the solo project from Mayka Edd, one half of the acclaimed electro-pop-rap duo Death Team, who have gained high profile support from the likes of Charli XCX, The Guardian, Noisey, SPIN Magazine, DIY among many others over a string of fantastic singles.

Before Death Team, Mayka first rose to prominence in dance music as a DJ and producer playing at parties across the US and Asia, while also running her own show on Swedish Radio P3.

She became obsessively dedicated to learning everything she possibly could about production, mixing and DJing, but being a female in the male-dominated electronic music scene meant that she was all too often considered to be a novelty rather than an artist who deserved equal respect. Rather than break in the face of adversity, Mayka resolved to battle back against a culture ruled by mansplaining DJs.

Now as a solo artist she hopes to inspire a new wave of young female talent to pursue their own passion projects in the arts and beyond. The essence of her message is simple:

Follow your dreams, don’t be afraid to fail, be who you want to be, and carve out your own place in society.

Hotly Tipped Swedish Artist, BECKY AND THE BIRDS, Releases ‘Holding On’ Video | @beckyandthebird #music #newmusic #blog

BECKY AND THE BIRDS

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‘HOLDING ON’ VIDEO REVEALED WATCH HERE

“This TUNE is giving me serious goosebumps” Tove Lo

“‘Holding On’ is one of the most exciting first releases for a long time… She’s cracked the code for the perfect first song” The Line Of Best Fit

“Lush, down tempo pop with plenty of soul… Imaginative, eclectic alt-pop, her mosaic of colours has a lush quality, fusing dank, trip-hop styled percussive snaps to soulful vocals” Clash

Swedish singer and producer Becky and the Birds has today released the video for her highly acclaimed debut single ‘Holding On’. The nostalgically-filmed home video footage captures intimate moments between couples in Stockholm.

Thea Gustafsson aka Becky and the Birds explains, “The video showcases my ability and desire to do things independently. By that I mean with creative control influenced by people I want to be surrounded by. It isn’t about me or my looks, since I don’t want that to be the focus of Becky and the Birds, instead it’s about holding on to something that’s meaningful to you, and what that is is up to the viewer’s discretion. I want it to be about the music and the world in and around it.

I invited friends and an amazingly talented videographer, Sandra Thorsson, because I knew they and she could help me achieve exactly what I wanted with that we were given. Out of it came a very homey DIY project that I am quite fond of. I hope you find something in it.”

‘Holding On’ has been released to widespread critical praise and even found the likes of Tove Lo tweeting about her admiration for the track. The song is a genre-spanning blend of lush electronics, with nods to trip-hop and ‘90s R&B alongside beautiful samples plucked from nature. The result is similar to the likes of SZA, Solange or even Ella Fitzgerald.

The release of ‘Holding On’ has instantly found Becky and the Birds becoming one of the most hotly-tipped new acts to come out of Sweden.

 

FURTHER INFORMAITON ON BECKY AND THE BIRDS

Becky and the Birds is the moniker of Thea Gustafsson, the 21-year-old from Örebro who writes, produces and sings all of her own music and attended the prestigious Musikmakarna Songwriters Academy of Sweden, which kickstarted the careers of LÉON and Skott.

Thea has already clocked up millions of streams as a topline vocalist in high profile collaborations, however these relentless sessions with all-male producers began to grate on her. “I always had this voice inside me—society’s voice—that was like ‘No, you can’t, ‘cos you’re a girl, that’s for the boys’” she explains.

“I was like, I can’t do this any more—having all these dudes mansplaining, sitting with their spread legs,” Thea says. “I was just so frustrated. When you have a really clear vision yourself, it’s difficult to compromise.

At one particularly bad session with a producer “I felt the whole panic that you feel when you think you’re not good enough“ – it led her to develop a whole new guise; Becky and the Birds.

Taking responsibility for production, Becky and the Birds sees Thea in full control of her work, rejecting the pop saturated sound of her native Sweden and resulting in a true-to-self, multifaceted project.

Where pop tends to value visibility, Becky and the Birds favours obscurity. Casting a new personal signature with Becky and the Birds, Thea expresses her unique, genuine experiences in a sensual new sound.