TOP 4 LATINA HOPEFULS TO FOLLOW IN THE OLYMPIC GAMES

The Olympics is a celebration of competition, passion and nationalism that unites nations like no other organized event in the world. For 17 days we will closely watch athletes demonstrate hard work and commitment by overcoming their toughest obstacles in order to earn one of the highest honors in their sport. These athletes include many Latinas that have already become an inspiration to both men and women around the world; from 16 year old Puerto Rican-American gymnast Laurie Hernandez to Colombian BMX cyclist Mariana Pajón, many Latinas are sure to make a mark in sports history this summer. 

You can follow every minute of their journeys through Comcast’s Xfinity. The company has created the ultimate Olympics experience on the X1 platform – Front Row to Rio – where you can easily search, discover and access more than 6,000 hours of live, on demand, and online streaming content, and do so with just the sound of your voice in the language of your choice using the X1 voice remote. As part of the experience, Xfinity will provide a personalized dashboard that gives you the ability to favorite nations, teams and athletes and check out “Must See Moments” when the competition gets fierce. With Xfinity, you won’t have to miss a second of the top Latinas competing in this year’s Games.

Here’s a list of the top 4 Latina athletes to follow during the Olympic Games:

Laurie Hernandez: Team U.S.A’s Overnight Sensation (U.S.A, Gymnastics) Laurie Hernandez, the first U.S.-born Hispanic and youngest member of the “Fierce Five” U.S. gymnastics team, was unknown by casual fans until her breakout performance six months ago in the national championships. This star’s electrifying performances on the floor and the highest beam score during the U.S. trials earned her a spot on the team that is favored to win. To make sure you catch each moment of this up-and-coming star’s performances, Xfinity will provide “Must See Moments” notifications in real-time for marquee Olympic events like gymnastics that you won’t want to miss.

LaurieHernandez
Credit: Instagram – @lauriehernandez_

Mariana Pajón: BMX Champ Prepares to Rule Again in Rio (Colombia, BMX) Mariana Pajón is arguably the best female BMX cyclist in the world and earned Colombia its second gold medal in history during the 2012 Olympic games in London. Pajón showed the world that women have what it takes to compete in an extreme sport that is dominated by men. She’s a superstar in her home country and part of a new generation of athletes that have put Colombia as a legitimate contender in a variety of sports. You can keep up with her and the rest of her Olympic team by adding Colombia on your ‘Favorites’ section.  

MarianaPajon
Credit: Instagram – @marianapajon

Idalys Ortiz: Unstoppable Cuban Judoka (Cuba, Judo) After beginning her judo training at 10 years old, Idalys Ortiz earned a spot on the Cuban national team at the ripe age of 15. Now at 26, and with two world championships under her belt since winning the gold in London 2012, Ortiz will be no easy competition in the women’s heavyweight division in Rio. You can follow her journey through the Olympics by saying her name into the X1 Voice Remote or by simply saying the word “judo.”

IdalysOrtiz
Credit: Instagram – @boxeocubano

Las Leonas: Fierce Legends in the Making (Argentina, Field Hockey) – This Argentinian field hockey team has recently won its seventh world championship trophy, the most by any national team and have won over 20 official titles since the year 2000 when their breakthrough summer earned them the nickname “Las Leonas.” Their nickname came from having a reputation for being relentless even when a match appears to be lost so you can be sure they won’t stop until they’ve reached gold. Catch all the highlights of this determined field hockey team’s matches on the X1 Sports app and the NBC Sports app wherever you go. With these apps you’ll be able to catch live results and scores, real-time stats and highlights of each of their nail-biting games.

LasLeonas
Credit: Twitter – @argfieldhockey

 

Whether you’re inspired by Laurie’s personality-filled dance routines or Idalys’ unstoppable takedown, Comcast’s X1 is your front row to catching every second of these action-packed competitions from day one.

Keep up with your favorite Latina athletes this summer with Xfinity and enjoy every moment of the 2016 Olympic Games in Rio.

X1 En Español: Xfinity Customers Can Now Access First-Ever Spanish-Language TV Interface

X1 En Español: Xfinity Customers Can Now Access First-Ever Spanish-Language TV Interface
By: Javier Garcia

Today the majority of U.S. Hispanics consider themselves bicultural– with 55 percent identifying as a mix of both Latino and American. This is impacting the types of entertainment they watch in the home and according to Horowitz Research, it’s more about cultural relevance of programming than language. However, Spanish is still the predominant spoken language in bicultural homes, as it remains a component of family culture long after English proficiency is gained.

As we celebrate Hispanic Heritage Month, we’re making some changes to our next-generation X1 platform designed to offer bicultural Hispanics an immersive viewing experience centered on language choice and greater flexibility to discover and watch their favorite programming.

First and foremost, we’re thrilled to announce that the X1 interface is now available in both Spanish and English. This new experience lets our Latino customers find and discover their favorite programming in the language of their choice and helps bridge the content divide for millions of Spanish-speaking households within the Comcast service area.

And we’re not stopping there. When the interface is set to Spanish, our voice remote will soon be updated to recognize commands spoken in this language, so our Spanish-dominant customers can more easily navigate the guide and find programming. We’ve also added new features and filters within the guide, including one-touch access to turn on/off the SAP feed via the video toolbar, to help viewers more easily discover Spanish-language and SAP-enabled content available on Xfinity On Demand.

And just in time for the start of soccer season, we’ve significantly updated our X1 Sports app to track more soccer leagues and will soon add an “Extras” experience that allows soccer fans to follow the game and stay updated with all the latest in-depth stats and analysis right on the TV screen.

We are constantly innovating to build products and services that change the way people consume entertainment and communicate, and encourage our Latino customers to get in on the action today by accessing the programming of their choice, wherever and whenever they want, in whichever language they prefer.

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