MTV TO HARNESS THE POWER OF FRIENDSHIP WITH ITS FIRST-EVER MIDTERM ELECTION CAMPAIGN “+1 THE VOTE”

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MTV TO HARNESS THE POWER OF FRIENDSHIP WITH ITS FIRST-EVER
MIDTERM ELECTION CAMPAIGN “+1 THE VOTE”

All-New Registration Tool Enables Young Voters to Identify and Activate Unregistered Friends

MTV to Supercharge Youth Participation Through
More than 1,000 Election Parties Across All 50 States

MTV will harness the power of friendship and unveil “+1 the Vote,” its first-ever voter campaign to ignite the most powerful voting bloc in the country for the midterm elections.

Based on research which suggests that social influence is a strong motivator in voter turnout, the cornerstone of the campaign is the +1 the Vote Registration Tool, a first-of-its-kind digital experience which will allow young people to register to vote, identify which of their friends aren’t registered to vote, and encourage them to register and join them at the polls on November 6th. Additionally, MTV will encourage its audience to vote together by supercharging youth participation with more than 1,000 parties and events at the polls across all 50 states.

“Our audience relies on their friends in both the smallest and most meaningful moments in their lives,” said Chris McCarthy, President of MTV.  “+1 the Vote is designed to draw on the power of friendship to turn out the youth vote and impact this critical midterm election.”

“+1 the Vote” launched with an all-new promo spot featuring Jared Leto, Lauren Jauregui from Fifth Harmony, Fat Joe and Adam Rippon introducing the campaign, a website, and the +1 the Vote Registration tool. In the months leading up to the elections, “+1 the Vote” will expand to include content across MTV, its digital platforms, social channels; ongoing coverage from MTV News; and partnerships with leading artists and activists. MTV worked with a number of non-partisan organizations to bring “+1 the Vote” to life, including the Ford Foundation, Alliance for Youth Organizing, CIRCLE, part of Tisch College at Tufts University, Democracy Works’s TurboVote and #VoteTogether.

“+1 the Vote” was developed based on MTV/AP-NORC research showing that young people feel a renewed sense of empowerment in their ability to impact politics — 48% of 15-22-year-olds feel they have at least some effect on the government, up from 33% in March – and that friendship is a powerful driver of voter turnout. Additional MTV research found that that 76% of young people think inviting friends to the polling station is an effective way to encourage others to vote, while 70% think posting about voting on social media is also effective.

Visit plus1thevote.com for more information.

About MTV:
MTV is the leading youth media brand inspired by music, in nearly 180 countries and 450 million homes around the world, connecting with over 350 million fans across all social media platforms.  A unit of Viacom Inc. (NASDAQ: VIAB, VIA), MTV operations span cable and mobile networks, live events, and the new MTV Studios unit which produces original and reimagined content for SVOD and linear networks based on MTV’s library of over 200+ youth titles and franchises.


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MTV APROVECHA EL PODER DE LA AMISTAD EN SU PRIMERA
CAMPAÑA ELECTORAL A MITAD DE MANDATO, “+1 THE VOTE”

Las Nuevas Herramientas para Registrarse Permitirán que los Jóvenes Votantes Identifiquen y Animen a Aquellos Amigos No Registrados

MTV Impulsará la Participación de los Jóvenes a Través de Más de 1000 Fiestas Electorales Repartidas por 50 Estados

MTV aprovechará el poder de la amistad para lanzar “+1 the Vote”, su primera campaña para movilizar al bloque de votantes más poderoso del país de cara a las elecciones de mitad de mandato.

Apoyándose en investigaciones que sugieren que la influencia social es un fuerte motivador en la participación electoral, la pieza angular de la campaña es +1 the Vote Registration Tool, la primera herramienta digital que le permitirá a los jóvenes votantes registrarse para votar, identificar qué amigos aún no se han registrado y animarles a registrarse y acudir a las urnas el 6 de noviembre. Además, MTV animará al público a votar de forma conjunta e impulsará la participación entre los jóvenes a través de más de 1000 fiestas y eventos en los colegios electorales de los 50 estados.

“Nuestros televidentes se apoyan en sus amigos en los momentos menos y más significativos de sus vidas”, aseguró Chris McCarthy, presidente de MTV. “’+1 the Vote’ está diseñado para aprovechar el poder de la amistad en la participación electoral de los jóvenes votantes y generar así un impacto en las elecciones a mitad de mandato, que son críticas”.

El lanzamiento de “+1 the Vote” tuvo lugar durante la entrega de los VMAs 2018 con un spot publicitario protagonizado por Jared Leto, Lauren Jauregui de Fifth Harmony, Fat Joe y Adam Rippon, encargados de dar el pistoletazo de salida a la campaña, dando a conocer la página web y la herramienta +1 the Vote para registrarse. En los meses previos a las elecciones, “+1 the Vote” expandirá su alcance para que dicho contenido esté presente en todo MTV, las plataformas digitales, las redes sociales; en la cobertura continuada de MTV News; y a través de alianzas con destacados artistas y activistas. MTV ha estado trabajando con varias organizaciones no partidistas para que “+1 the Vote” cobre vida, incluyendo la Ford Foundation, Alliance for Youth Organizing, CIRCLE, parte de Tisch College en Tufts University, Democracy Works’s TurboVote y #VoteTogether.

La campaña “+1 the Vote” se desarrolló a partir de investigaciones realizadas por MTV/AP-NORC, cuyos resultados demuestran que los jóvenes experimentan un sentimiento renovado de empoderamiento en su capacidad para generar un impacto político –48% de los encuestados entre 15 y 22 años sienten que tienen al menos algún efecto en el gobierno, comparado con el 33% obtenido en marzo– y que la amistad es un fuerte motivador para mejorar la participación electoral. De las investigaciones de MTV también se desprende que el 76% de los jóvenes cree que invitar a sus amigos a acudir a las urnas es una manera efectiva de fomentar el voto en terceras personas, mientras que el 70% cree que realizar publicaciones sobre las elecciones en las redes sociales también resulta efectivo.

Visita plus1thevote.com para más información.

Sobre MTV:
MTV es la marca mediática líder entre los jóvenes inspirada en la música, con presencia en casi 180 países y en 450 millones de hogares de todo el mundo, y la cual conecta a más de 350 millones de fans a través de las redes sociales. MTV es una división de Viacom Inc. (NASDAQ: VIAB, VIA) y sus operaciones abarcan redes de televisión por cable y móvil, eventos en directo y los nuevos estudios MTV que producen contenido original y reimaginado para redes SVOD y lineales basadas en una biblioteca con más de 200 títulos y franquicias para jóvenes.

Macklemore, Sean Paul and Fifth Harmony Among Stars Performing Live at #UniversalOrlando Resort’s 2018 #MardiGras Celebration

Live Concerts, Cajun Cuisine, Nightly Mardi Gras Parade and More Bring the Spirit of The Big Easy to Florida’s Biggest Party Feb. 3 – April 7

Universal Orlando Resort today announced the headlining acts of its 2018 Mardi Gras celebration – the most authentic Mardi Gras event outside New Orleans, complete with Cajun-style cuisine, dazzling costumed performers and a stunning parade with countless beads.

From Feb. 3 through April 7, Universal Orlando’s Mardi Gras 2018 will offer more opportunities than ever before for guests to experience Florida’s Biggest Party.  On 13 select nights, fans can sing along to popular hits as some of the biggest names in music take the stage, including GRAMMY Award-winning rapper, Macklemore, international superstar and recording artist, Sean Paul and award-winning, multiplatinum chart-toppers, Fifth Harmony.  See below for the complete lineup.

The musical stars won’t be the only ones on display as a constellation-themed Mardi Gras parade will keep the good times rolling every night throughout the streets of Universal Studios Florida with breathtakingly detailed floats, festive krewes of colorful dancers and stilt performers, and countless beads.  Six new celestial floats – including Taurus, Virgo and Serpentarius – complete a lineup of 12 intricately hand-crafted floats engineered by Kern Studios, designer of the original New Orleans Mardi Gras floats for more than 50 years.

Guests will also enjoy mouthwatering shrimp po’boys, jambalaya, beignets and more at the French Quarter Courtyard while listening to authentic sounds of New Orleans straight from Bourbon Street.

The excitement of Universal Orlando’s Mardi Gras celebration is included with admission to Universal Studios Florida or with an annual pass.  Florida Residents can get three months free on Power, Preferred and Premier Annual Passes with a UPC code from select Coca-Cola products.  For more information on Mardi Gras, visit www.universalorlando.com/mardigras.

2018 Mardi Gras Headliners Lineup
Mardi Gras Event Dates                              Headliners
(Performing in the Music Plaza)
Feb. 3                                                                  Sean Paul
Feb. 10                                                           The Beach Boys
Feb. 17                                                           Kelsea Ballerini
Feb. 18                                                           Andy Grammer
Feb. 24                                                              Macklemore
March 3                                                                   311
March 4                                                          Phillip Phillips
March 10                                                      To Be Announced
March 11                                                  Fitz and the Tantrums
March 17                                                            Foreigner
March 18                                                       Fifth Harmony
March 24                                                      To Be Announced
March 25                                                               BUSH

2018 Mardi Gras New Orleans Bands Lineup
Mardi Gras Event Dates                       New Orleans Bands
(Performing in the French Quarter Courtyard)
Feb. 3 – Feb. 20                                       Free Agents Brass Band
Feb. 21 – March 6                              Naughty Professor Brass Band
March 7 – March 20                                New Breed Brass Band
March 21 – March 31                          Young Pinstripe Brass Band
April 1 – April 7                                   Dirty Bourbon River Show

2017 MTV Video Music Awards Review | #VMAs #MTV

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I have to admit that, in recent years, I’ve skipped the VMAs because they just haven’t been what they used to be. This year, however, I stuck around and watched it with my niece, and while some moments were fantastic, others fell short. Here’s my take:

Katy Perry hosted the show this year and I felt like she fell a little flat. She has a great personality in that she can make fun of herself and she has a really quirky sense of humor that is rather infectious, but I feel like she might have done better with a co-host. The jokes fell flat sometimes and it felt a bit forced.

I was happy with the performances for the most part. MTV allowed some people (:::cough cough::: Fifth Harmony) to take forever giving their acceptance speeches, so they made up in time by cutting the length of some performances, which I thought was odd. In all honesty, I could’ve done without Lorde’s interpretive dancing to her new single (with no live singing whatsoever) in exchange for seeing some more awards being announced or full performances. Especially the Linkin Park tribute that Jared Leto so eloquently introduced. It’s been reported that Lorde was suffering from the flu, so if that was the reason for not actually singing, then I give her credit for still showing up. If I had the flu, my ass would’ve been in bed, under the covers with a box of tissues binge-watching something on Netflix, not jumping around on stage.

We also got an exclusive premiere of Taylor Swift’s new single, “Look What You Made Me Do.” Now, I’m all for the exclusive premieres because they’ve done that for years, but 1) Taylor Swift wasn’t even in attendance and 2) It felt like the video was like 10 minutes long. Again, I would’ve rather seen some more live performances or awards being announced.

Either way, there was a huge theme going on throughout the show where celebrities used their platform to address important issues going on in the world right now and I applaud them for speaking up without hesitation. Paris Jackson, daughter of the late Michael Jackson, used her time as a presenter to say,  “I hope we leave here tonight remembering that we must show these Nazi, white supremacist jerks in Charlottesville and all over the country that as a nation with liberty as our slogan we have zero tolerance for their violence, hatred, and their discrimination,” adding: “We must resist.”

P!nk accepted the Michael Jackson Video Vanguard Award and used her time to speak up about self-image and how her six-year-old daughter felt she was ugly because she felt she looked like a boy.  P!nk addressed her daughter and all others struggling with self-acceptance by saying, “We take the gravel in the shell and we make a pearl. And we help other people to change so that they can see more kinds of beauty. …And you, my darling girl, are beautiful. I love you.”

One of my favorite moments was when Logic, Khalid and Alessia Cara performed “1-800-273-8255” and sent an extremely powerful message about mental health to everyone listening. The artists performed the song, whose title is the phone number to the National Suicide Prevention Hotline, surrounded by a large group of suicide attempt survivors. You can watch the performance below and listen to the speech at the end for yourself (and you definitely should) OR you can read the speech here:

“I just wanna take a moment right now to thank you all so much for giving me a platform to talk about something that mainstream media doesn’t wanna talk about: mental health, anxiety, suicide, depression and so much more that I talk about on this album, from racism, discrimination, sexism, domestic violence, sexual assault and so much more. I don’t give a damn if you’re black, white or any color in between. I don’t care if you’re Christian, you’re Muslim, you’re gay, you’re straight. I am here to fight for your equality because I believe that we are all born equal, but we are not treated equally, and that is why we must fight. We must fight for the equality of every man, woman and child regardless of race, religion, color, creed and sexual orientation. So I say here and now, if you believe in this message and my message of peace, love and positivity and equality for all, then I demand that you rise to your feet and applaud, not only for yourselves, but for the foundation we are laying for our children.”

You can listen to what Brancey and I thought of the show by clicking play below:

Here are a few of my favorite performances of the night:

 

 

 

Did you watch the show? Let me know what your thoughts were and whose performances stood out to you the most!

THE KEYS ON CHRISTMAS on YouTube Red – Trailer

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Hey, everyone! Check out the new sneak peak of YouTube’s holiday special The Keys of Christmas available now via YouTube Red:

 

In this YouTube Red Original, DJ Khaled and Mariah Carey drop a holiday hater (Rudy Mancuso) into a mystical winter wonderland where an all-star cast of lyrical troublemakers show him the true meaning of Christmas. Special celebrity cameos and appearances in the special include Fifth Harmony, Nicky Jam, Ciara, Alex Aiono, Bebe Rex, and Mike Tyson.

Prepare to embark on a new magical adventure of the true meaning of Christmas. Watch it NOW on YouTube Red.

 

YOUTUBE ANNOUNCES “THE KEYS OF CHRISTMAS” HOLIDAY SPECIAL

YOUTUBE ANNOUNCES “THE KEYS OF CHRISTMAS” HOLIDAY SPECIAL


Special Features Mariah Carey, YouTube Comedy Star Rudy Mancuso and Performances by Alex Aiono, Boyce Avenue, Ciara, DJ Khaled, Fifth Harmony, Nicky Jam and More


Directed by World Renowned Music Director Dave Meyers

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YouTube today announced that it has ordered “The Keys of Christmas,” a holiday special starring global superstar Mariah Carey and YouTube musical sensation Rudy Mancuso that features original musical performances by many of the hottest acts around including Carey, Ciara, DJ Khaled and Fifth Harmony. “The Keys of Christmas” will debut on YouTube Red on December 19, 2016.

The star-studded ensemble cast will shepherd Mancuso on a magical adventure of the true meaning of Christmas. This seasonal tale, from Endemol Shine North America and its digital studio Endemol Shine Beyond USA and Just Entertainment Studios, will uncover what happens when you accidentally go off the grid on Christmas Eve with no phone and no way to function on this festive night.

World renowned and Grammy Award-winning music director Dave Meyers (Katy Perry’s “Firework,” Pink’s “Just Like Fire” and Rihanna’s “Where Have You Been”) will direct “The Keys of Christmas.” This special will also feature original musical performances by Alex Aiono, Boyce Avenue, Nicky Jam, Bebe Rexha and Gregory Brothers. Boxing legend Mike Tyson will make a special appearance, as he and the others join Mariah to show Rudy the true meaning of Christmas.

“Music is wildly popular on YouTube and we’re excited to bring together some of the biggest names in music alongside some of the biggest stars on YouTube. The musical icons and rising artists in ‘The Keys of Christmas’ bring this new holiday tale to life,” said Ben Relles, Head of Unscripted for YouTube Originals. “We are also thrilled to have YouTube comedy star Rudy Mancuso in his first leading role in a music special.”

“‘The Keys of Christmas’ is truly a modern take on the holiday variety special, bringing together traditional and digital natives in this very unique musical format for the YouTube audience,” said Bonnie Pan, President, Endemol Shine Beyond USA. “Dave Meyers, who has an amazing track record working with the top musical acts of our time, had a vision and was able to weave that into a fresh new format with the likes of Mariah Carey, Ciara, DJ Khaled, Fifth Harmony, Rudy Mancuso and many other incredible performers just in time for Christmas.”

“Nothing makes you believe in a Christmas miracle more than creating a show where over 20 super stars from Mariah Carey to DJ Khaled, Rudy Mancuso, Fifth Harmony and the champ himself, Mike Tyson, all come together,” said Justin Hochberg, CEO of Just Entertainment Studios. “Christmas is the global holiday, so launching this show with YouTube Red in the U.S. and so many other countries all on one magical night is the perfect partnership; and would make Santa proud.”

YouTube Red is a paid membership that gives you an enhanced, uninterrupted experience across YouTube, YouTube Music, and YouTube Gaming. Members also get exclusive access to new Original series and movies from top YouTube creators. YouTube Red is currently available in the United States, Australia, New Zealand and Mexico, with plans for additional international expansion next year.