MTV TO HARNESS THE POWER OF FRIENDSHIP WITH ITS FIRST-EVER MIDTERM ELECTION CAMPAIGN “+1 THE VOTE”

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MTV TO HARNESS THE POWER OF FRIENDSHIP WITH ITS FIRST-EVER
MIDTERM ELECTION CAMPAIGN “+1 THE VOTE”

All-New Registration Tool Enables Young Voters to Identify and Activate Unregistered Friends

MTV to Supercharge Youth Participation Through
More than 1,000 Election Parties Across All 50 States

MTV will harness the power of friendship and unveil “+1 the Vote,” its first-ever voter campaign to ignite the most powerful voting bloc in the country for the midterm elections.

Based on research which suggests that social influence is a strong motivator in voter turnout, the cornerstone of the campaign is the +1 the Vote Registration Tool, a first-of-its-kind digital experience which will allow young people to register to vote, identify which of their friends aren’t registered to vote, and encourage them to register and join them at the polls on November 6th. Additionally, MTV will encourage its audience to vote together by supercharging youth participation with more than 1,000 parties and events at the polls across all 50 states.

“Our audience relies on their friends in both the smallest and most meaningful moments in their lives,” said Chris McCarthy, President of MTV.  “+1 the Vote is designed to draw on the power of friendship to turn out the youth vote and impact this critical midterm election.”

“+1 the Vote” launched with an all-new promo spot featuring Jared Leto, Lauren Jauregui from Fifth Harmony, Fat Joe and Adam Rippon introducing the campaign, a website, and the +1 the Vote Registration tool. In the months leading up to the elections, “+1 the Vote” will expand to include content across MTV, its digital platforms, social channels; ongoing coverage from MTV News; and partnerships with leading artists and activists. MTV worked with a number of non-partisan organizations to bring “+1 the Vote” to life, including the Ford Foundation, Alliance for Youth Organizing, CIRCLE, part of Tisch College at Tufts University, Democracy Works’s TurboVote and #VoteTogether.

“+1 the Vote” was developed based on MTV/AP-NORC research showing that young people feel a renewed sense of empowerment in their ability to impact politics — 48% of 15-22-year-olds feel they have at least some effect on the government, up from 33% in March – and that friendship is a powerful driver of voter turnout. Additional MTV research found that that 76% of young people think inviting friends to the polling station is an effective way to encourage others to vote, while 70% think posting about voting on social media is also effective.

Visit plus1thevote.com for more information.

About MTV:
MTV is the leading youth media brand inspired by music, in nearly 180 countries and 450 million homes around the world, connecting with over 350 million fans across all social media platforms.  A unit of Viacom Inc. (NASDAQ: VIAB, VIA), MTV operations span cable and mobile networks, live events, and the new MTV Studios unit which produces original and reimagined content for SVOD and linear networks based on MTV’s library of over 200+ youth titles and franchises.


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MTV APROVECHA EL PODER DE LA AMISTAD EN SU PRIMERA
CAMPAÑA ELECTORAL A MITAD DE MANDATO, “+1 THE VOTE”

Las Nuevas Herramientas para Registrarse Permitirán que los Jóvenes Votantes Identifiquen y Animen a Aquellos Amigos No Registrados

MTV Impulsará la Participación de los Jóvenes a Través de Más de 1000 Fiestas Electorales Repartidas por 50 Estados

MTV aprovechará el poder de la amistad para lanzar “+1 the Vote”, su primera campaña para movilizar al bloque de votantes más poderoso del país de cara a las elecciones de mitad de mandato.

Apoyándose en investigaciones que sugieren que la influencia social es un fuerte motivador en la participación electoral, la pieza angular de la campaña es +1 the Vote Registration Tool, la primera herramienta digital que le permitirá a los jóvenes votantes registrarse para votar, identificar qué amigos aún no se han registrado y animarles a registrarse y acudir a las urnas el 6 de noviembre. Además, MTV animará al público a votar de forma conjunta e impulsará la participación entre los jóvenes a través de más de 1000 fiestas y eventos en los colegios electorales de los 50 estados.

“Nuestros televidentes se apoyan en sus amigos en los momentos menos y más significativos de sus vidas”, aseguró Chris McCarthy, presidente de MTV. “’+1 the Vote’ está diseñado para aprovechar el poder de la amistad en la participación electoral de los jóvenes votantes y generar así un impacto en las elecciones a mitad de mandato, que son críticas”.

El lanzamiento de “+1 the Vote” tuvo lugar durante la entrega de los VMAs 2018 con un spot publicitario protagonizado por Jared Leto, Lauren Jauregui de Fifth Harmony, Fat Joe y Adam Rippon, encargados de dar el pistoletazo de salida a la campaña, dando a conocer la página web y la herramienta +1 the Vote para registrarse. En los meses previos a las elecciones, “+1 the Vote” expandirá su alcance para que dicho contenido esté presente en todo MTV, las plataformas digitales, las redes sociales; en la cobertura continuada de MTV News; y a través de alianzas con destacados artistas y activistas. MTV ha estado trabajando con varias organizaciones no partidistas para que “+1 the Vote” cobre vida, incluyendo la Ford Foundation, Alliance for Youth Organizing, CIRCLE, parte de Tisch College en Tufts University, Democracy Works’s TurboVote y #VoteTogether.

La campaña “+1 the Vote” se desarrolló a partir de investigaciones realizadas por MTV/AP-NORC, cuyos resultados demuestran que los jóvenes experimentan un sentimiento renovado de empoderamiento en su capacidad para generar un impacto político –48% de los encuestados entre 15 y 22 años sienten que tienen al menos algún efecto en el gobierno, comparado con el 33% obtenido en marzo– y que la amistad es un fuerte motivador para mejorar la participación electoral. De las investigaciones de MTV también se desprende que el 76% de los jóvenes cree que invitar a sus amigos a acudir a las urnas es una manera efectiva de fomentar el voto en terceras personas, mientras que el 70% cree que realizar publicaciones sobre las elecciones en las redes sociales también resulta efectivo.

Visita plus1thevote.com para más información.

Sobre MTV:
MTV es la marca mediática líder entre los jóvenes inspirada en la música, con presencia en casi 180 países y en 450 millones de hogares de todo el mundo, y la cual conecta a más de 350 millones de fans a través de las redes sociales. MTV es una división de Viacom Inc. (NASDAQ: VIAB, VIA) y sus operaciones abarcan redes de televisión por cable y móvil, eventos en directo y los nuevos estudios MTV que producen contenido original y reimaginado para redes SVOD y lineales basadas en una biblioteca con más de 200 títulos y franquicias para jóvenes.

2017 MTV Video Music Awards Review | #VMAs #MTV

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I have to admit that, in recent years, I’ve skipped the VMAs because they just haven’t been what they used to be. This year, however, I stuck around and watched it with my niece, and while some moments were fantastic, others fell short. Here’s my take:

Katy Perry hosted the show this year and I felt like she fell a little flat. She has a great personality in that she can make fun of herself and she has a really quirky sense of humor that is rather infectious, but I feel like she might have done better with a co-host. The jokes fell flat sometimes and it felt a bit forced.

I was happy with the performances for the most part. MTV allowed some people (:::cough cough::: Fifth Harmony) to take forever giving their acceptance speeches, so they made up in time by cutting the length of some performances, which I thought was odd. In all honesty, I could’ve done without Lorde’s interpretive dancing to her new single (with no live singing whatsoever) in exchange for seeing some more awards being announced or full performances. Especially the Linkin Park tribute that Jared Leto so eloquently introduced. It’s been reported that Lorde was suffering from the flu, so if that was the reason for not actually singing, then I give her credit for still showing up. If I had the flu, my ass would’ve been in bed, under the covers with a box of tissues binge-watching something on Netflix, not jumping around on stage.

We also got an exclusive premiere of Taylor Swift’s new single, “Look What You Made Me Do.” Now, I’m all for the exclusive premieres because they’ve done that for years, but 1) Taylor Swift wasn’t even in attendance and 2) It felt like the video was like 10 minutes long. Again, I would’ve rather seen some more live performances or awards being announced.

Either way, there was a huge theme going on throughout the show where celebrities used their platform to address important issues going on in the world right now and I applaud them for speaking up without hesitation. Paris Jackson, daughter of the late Michael Jackson, used her time as a presenter to say,  “I hope we leave here tonight remembering that we must show these Nazi, white supremacist jerks in Charlottesville and all over the country that as a nation with liberty as our slogan we have zero tolerance for their violence, hatred, and their discrimination,” adding: “We must resist.”

P!nk accepted the Michael Jackson Video Vanguard Award and used her time to speak up about self-image and how her six-year-old daughter felt she was ugly because she felt she looked like a boy.  P!nk addressed her daughter and all others struggling with self-acceptance by saying, “We take the gravel in the shell and we make a pearl. And we help other people to change so that they can see more kinds of beauty. …And you, my darling girl, are beautiful. I love you.”

One of my favorite moments was when Logic, Khalid and Alessia Cara performed “1-800-273-8255” and sent an extremely powerful message about mental health to everyone listening. The artists performed the song, whose title is the phone number to the National Suicide Prevention Hotline, surrounded by a large group of suicide attempt survivors. You can watch the performance below and listen to the speech at the end for yourself (and you definitely should) OR you can read the speech here:

“I just wanna take a moment right now to thank you all so much for giving me a platform to talk about something that mainstream media doesn’t wanna talk about: mental health, anxiety, suicide, depression and so much more that I talk about on this album, from racism, discrimination, sexism, domestic violence, sexual assault and so much more. I don’t give a damn if you’re black, white or any color in between. I don’t care if you’re Christian, you’re Muslim, you’re gay, you’re straight. I am here to fight for your equality because I believe that we are all born equal, but we are not treated equally, and that is why we must fight. We must fight for the equality of every man, woman and child regardless of race, religion, color, creed and sexual orientation. So I say here and now, if you believe in this message and my message of peace, love and positivity and equality for all, then I demand that you rise to your feet and applaud, not only for yourselves, but for the foundation we are laying for our children.”

You can listen to what Brancey and I thought of the show by clicking play below:

Here are a few of my favorite performances of the night:

 

 

 

Did you watch the show? Let me know what your thoughts were and whose performances stood out to you the most!

Worst Heroes Ever? #SuicideSquad (trailer)

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Holy crap!!  The official trailer for Suicide Squad has been released and it looks incredible!!  Check out the trailer below, and let me know what you think!  Personally, I can’t wait to see more of Jared Leto as The Joker!

SYNOPSIS:  A secret government agency recruits imprisoned supervillains to execute dangerous black ops missions in exchange for clemency.

Suicide Squad is set to be released in theaters August 5, so prepare yourself for greatness!!

#SuicideSquad

Official Site – Suicide Squad